Electronic word of mouth: social and professional networking sites

 

Why use social and professional networking sites?

  • Build and verify online communities of people who share interests and activities.
  • Interact in fast and easy ways. These sites provide a collection of various ways for users to interact including: chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on.
  • Build relationships and trust. Social and professional networking sites allow you to quickly learn a lot about a person you’ve never met and enable you to choose how best to build a relationship. This is particularly useful for people new to a community.
  • Harness the power of your connections. These sites also enable you to find and sort connections, as you would business cards.

 

LinkedIn in Action: how professional networking sites support your work

  • Maintain a professional profile - even though you may change jobs. Sites like LinkedIn enable users to carry contacts with them.
  • Sort and use contacts more effectively. Need a meeting with Barney Frank? See who you know (or who they know, etc.) who has contacts in his office. Planning an event in Columbus, Ohio? See who you know who works there.
  • Networks using professional networking sites.
  • Examples of networks professional networking sites

 

Facebook in action: how social networking sites support your work


How to use social and professional networking sites