Creation of political will and policy change are an outcome. Changes in political will and policy are not irreversible. It seems increasingly like they are reverse by courts, new politicians and switching party control that long-term shifts will be increasingly elusive if we stay on our current path. The key challenges to fostering long-term change which protect policy gains and multiply the power of political will are. A. Generating deep cultural interest in the issues, problems and solutions. B. Distributing ownership of the effort to fix the problem. Short term policy activities that do not secure long-term solutions are not a solution for fixing deep systemic problems. Passing lots of policy that is far beyond where the culture is ready go begs for backlash, the reversal of political gains and waste organizing effort and resources. Focusing on shifting culture and distributing ownership of the effort to create change secures sustainable gains. Here are three examples.... 1. Gay marriage = Culture has shifted. Political will and policy are tumbling now to align with the culture. In the past gains have been easily rolled back in political and policy context while culture has grown more mature and accepting. 2. Climate Change =...